Eco styling benefits and facts

Practice self love

80% of American women are dissatisfied with their appearance.

Most fashion models are thinner than 98% of American women.

Curb shopping

700 gallons (2 720 litres)

The amount of water it takes to produce a single t-shirt - a number equivalent to what an average person drinks over three years.

2600 gallons (10 000 litres)

The water it takes to produce enough cotton for a pair of jeans.

Save money

Over 50% of workers

in the fashion industry are not paid the minimum wage in countries like India and the Philippines.


On average 85 percent of the global garment manufacturing supply chain labourers are women.

Free up time

1 billion rabbits 50 million other animals are killed, each year, for their pelts.


There is also severe animal cruelty that come off the backs of sentient beings for the leather, angora, wool, and cashmere we wear.

Reduce clutter


60 tons of unworn clothing was burned by H7M in 2017

Nearly 60%

of all clothing produced ends up in incinerators or landfills within a year of being made. 

60 tons of unworn, recyclable clothing H&M was found to have burned in 2017

Restore balance

Rayon dresses, viscose blouses are all made from trees.

More than 150 million trees are logged every year and turned into cellulosic fabric – if placed end to end those trees would circle the earth seven times.

of these trees come from ancient and/or endangered forests!

The apparel industry by numbers sourced from: and 

© 2019 by Lyn Cowie. Bringing Consciousness Back into Style

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